As many of you may be aware, the Telecom Regulatory Authority of India (TRAI) recently issued new regulations on the SMS industry in India. These regulations are designed to significantly curb the sending of unsolicited commercial SMSes to consumers. Starting from Feb 1st 2011 every SMS service provider has to adhere to the new TRAI NCPR (National Consumer Preference Register (NCPR)) guidelines. Check www.nccptrai.gov.in for more details on new TRAI guidelines.
New Policies
- According to the New TRAI guidelines, No SMS provider is allowed to deliver SMSes to NDNC/NCPR listed mobile numbers.
- TRAI New guidelines does not allow any service provider to use Numeric mobile number as the sender.
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