The Four P/C of Marketing

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IMP from Devharsh Trivedi
www.devharsh.tk
devharsh@live.in
//


Four P's of marketing:
(Four C's of marketing)



1. Product (Customer needs and wants)

- Product mix
- New product decisions
- Packaging
- Product quality
- Branding
- Labelling
- Guarantee/Warranty



2. Price (Cost)

- Price methods
- Price policy
- Discounts
- Price changes



3. Place (Convenience)

- Channel Strategy
    * Intensive
    * Exclusive
    * Selective
- Channel Levels
    * Zero
    * One
    * Two
    * Three
- Channel Dynamics
    * Horizontal marketing system
    * Vertical marketing system
    * Multichannel marketing system
- Channel Selection
- Physical Distribution
- Channel Conflict



4. Promotion (Communication)

- Advertising
- Sales Promotion
    * For consumers
    * For trade promotion
- Personal Selling
    * Face-to-face
    * Telephone
    * Online interaction
    * Text chat
    * Video conferencing
- Publicity
- Public relations