things to consider when creating your guarantee

Here are some things to consider when creating your guarantee:
 

• Keep it easy to understand
No one wants to read a bunch of legal jargon to understand how your guarantee works, give them exactly what they need and keep the details, if there are any, in your Terms of Service agreement.
 

• Don’t mislead your prospect
Avoid trying to deceive your potential customers. They will see right through you, which will defeat the purpose of a guarantee.
 

• Be authentic and truthful
Remember that your business rests on the moral shoulders of integrity and TRUST.
 

• Plan ahead
Before you write your guarantee, make sure that you think of all the possibilities that could occur if someone asks for a refund. Ask yourself if you are willing to follow through with your guarantee no matter what. This will save you a lot of possible problems simply by deciding now.